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Act 135: It's All About Doug

He lost the case. His client probably paid him hundreds of thousands of dollars, they followed his advice, and now they'll forever be known as The Company That Sucks. (The case is featured in the Intellectual Property sections of law school textbooks.) His firm will always be remembered as a bunch of overbearing thugs, the kind of attorneys that give lawyers everywhere a bad name.

But that's all OK with Doug Sprinkle because, he says, he's been able to exploit the unsavory reputation he earned as result of the case, and he's turned it into lots of money. (I'm guessing that he didn't use this unexpected windfall to reimburse the Taubman Company for the fees he charged them to expose them to such universal ridicule.)

I know all this, by the way, because that's what he told me. More than seven years after my last entry on this website, and more than ten years after he lost the case, Doug sent me this email to make sure I knew how much he's prospered as direct result of the way I portrayed him on these pages.


From: Douglas Sprinkle
Date: Wed, 13 Aug 2014 6:51 PM
Subject: Thanks

Hi mishkoff,

I want to thank you for your website. I do not have enough fingers to count the numbers of clients that I have gotten over the last ten years or so who said in essence "The attorney who can piss off someone that much is the attorney that I want!". I do hope it cost you a lot of money to maintain the site. I know that I made a lot of money from your site. Thanks again!!

I would have written sooner, but I am now about to enter retirement and I didn't want to stop the client referrals.

Don't bother to respond to this email. I will almost certainly ignore it.

Doug Sprinkle


I have to admit that I was pleased to learn that Doug's been stewing about his poor showing for the last ten years. (At least that's the only reason I can think of that would explain why he felt compelled to send me that silly note after all this time.) And I wish I could say that I chuckled and ignored him. But instead, I sent him this note by return email.


To: Douglas Sprinkle
Date: Wed, 13 Aug 2014 7:11 PM
Subject: Re: Thanks

When I post your pathetic note on my site, perhaps you'll get even more clients. If being a lying asshole is good for your business, then I'm happy to do your advertising for you.

It costs me $12/year to maintain the site, well worth it.

Have a good retirement, I think it's great that you won't be inflicting your venom on other hapless victims.

As always, it was a pleasure to hear from you.


Not a great note, I know. In my defense (and defense is, after all, why I'm here) I should mention that I was late for a dinner date and I wanted to fire off a response before I left. And I guess that was literally the best I could do on short notice,

Paul Levy, the Public Citizen attorney who won the case, was surprised to learn that his nemesis had resurfaced. He wrote about it on the Consumer Law & Policy Blog. Interesting perspective, I think you'll enjoy reading Paul's article.

I keep thinking that nothing more could happen that relates to this case, but events keep proving me wrong. So instead of saying that I'm signing off for good, let me just say: Bye for now, see you next time!

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